Headshot of Lynne Martin

Who I am, what I do and how I do it.

My name is Lynne Martin. I'm a web and software usability architect living and working in the Philadelphia vicinity. I've worked in this industry since the late 1990s for a variety of high tech firms including Hewlett-Packard, SAP and most recently, IBM.

My work focuses on transforming development organizations to support the customer experience. I view usability as a shared responsibility throughout the organization—one that requires changing how we think and work at every level.

Assessing the Quality Culture

The challenge is to understand the quality culture of the organization and make tailored changes to the software development process that support product usability. I find that oftentimes, the best approach is to focus on the education and enablement of software developers. It can be difficult to scale usability across an organization without the direct transformation of software developers into usability practitioners—and that's not as difficult as you may think.

By focusing on the pain points of front-end developers—the thrash of the development cycle, the lack of visibility, the inability to distinguish oneself from one's peers—and overlaying the goals of ease of use and intersection can be located and exploited.

What You'll Find Here

Here you can learn a bit about who I am, what I do and how I do it. You can also review my resume and biography. For more information including case studies and sample program artifacts, please contact me at .